Nowadays, customers can exercise more and more power in their purchase journey. Not only because they have greater access to information, but also because there is a rapidly increasing number of brands and fierce competition between them. Customers are presented with more choices than ever before.
Companies are trying their best to attract customers to their brands and products. However, even though many succeed in gaining new customers, retaining these same customers is a different challenge.
So what is the best way to create brand loyalty? Is it enough to have distinctive quality, outstanding customer service, and the will to do whatever it takes?
We believe that there are three fundamental questions to address:
- What is the ESSENCE of a brand’s offer?
- What connects / disconnects consumers to this offer?
- What makes people migrate TO and FROM a brand?
Answering the questions above will give a strong base to build brand loyalty, yet it will not deliver the best results unless it is aligned with the right product mix and the right target group for your brand.
We work together with businesses to identify, attract and engage high potential target groups. To find out more about how we can help develop lasting brand growth, contact Rob.