The belief that you need a great camera to be a great photographer has been slowly losing traction in recent years. Nowadays, almost all smartphones are capable of taking a great picture, or at least a very good picture. The latest smartphone technology can provide consumers with superior camera functions along with many other connectivity and communication functions in one device, all enabling consumers to capture images of the surrounding world and share these images quickly and seamlessly with social networks.

The digital camera market has certainly felt the impact of this swelling belief in the smartphone and the desire for always on connectivity among millennial in particular. But even as revenue growth may continue to decline for camera brands, there is potential for the digital camera and the limitations of the smartphone will ultimately always create opportunities for the serious imaging enthusiast.

New trends to leverage could include the revival of film photography and raising environmental awareness through photography – not to mention the currently booming world of pet photography.

The big questions are how to take advantage of current trends and how to anticipate future and emerging trends. If you’d like to know more, please contact Nimrod.