Health & wellness have become a major focus in consumer tech, especially since 2020. Its importance is more than evident at CES 2022, as nearly one fifth of the exhibitors were digital health companies. What is the momentum behind digital health tech?
Tag Archive for: Consumer Technology
The numbers from smart home sector sound highly attractive. However, even though consumers are buying into the smart home, there are still concerns about the growth of the sector. And these concerns can give a hint to the next step development for smart home devices.
When looking at home appliances, COVID19 has triggered a great deal of change in consumers’ preferences and much faster adoption of new innovations.
Other than the basic criteria – like price, operative functions, and brand – there are more features that consumers seriously consider when deciding what appliance to purchase.
Recent government regulations are forcing the closure of offices all over the world. Our homes have become more than just a place to sleep, eat, and relax.
Knowledge from four or five years ago might not be relevant today, which makes it harder for us to keep up and remain competitive in the global market. Online learning can be the solution
Understanding how office environments changed due to COVID-19 can provide businesses with better use of resources and more intelligent targeting, more impactful messaging content and tonality, and leverage competitive advantage.
The rise of one-person households is having far-reaching consequences throughout society, yet is getting relatively little attention.
There’s huge amount of buzz about fridges so smart that they can notify you when you run out of certain groceries or even order them for you. It’s a phenomenon that’s causing many people to pause for thought.
After smart watches, head-mounted displays, and fitness activity trackers, smart clothing is the next wearable technologies to look out for.
Smart clothing can be defined as any wearable textile which incorporates modern technology, giving the wearer benefits such as connectivity to activity monitoring and apps. Smart clothing uses electronic fabrics which allow digital components such as batteries, sensors, and lighting to be embedded in them.
Around 4.12 million units of smart clothing were shipped worldwide in 2017. As more companies are currently trying to develop the concept of smart clothing, this number is predicted to increase up to 19 million units by 2022.
Why is this interesting?
Currently, smart clothing products are mostly intended for sports and personal well-being. However, applications for everyday fashion or everyday convenience are yet to be fully explored. For instance, we can browse the internet and easily find smart yoga pants and smart fitness shirts, but it is not as easy to find clothes that can pay for our meals or adjust temperatures when worn.
Furthermore, as other new innovations, there are still other factors which would determine consumers’ readiness to adopt smart clothing. We monitor all future opportunities for your brand and help you build roadmaps to take full advantage.
Contact us to find out more.
Wegalaan 34, 2132 JC Hoofddorp
Tel: +31 (0)23 554 3530