Recent government regulations are forcing the closure of offices all over the world. Our homes have become more than just a place to sleep, eat, and relax.
Knowledge from four or five years ago might not be relevant today, which makes it harder for us to keep up and remain competitive in the global market. Online learning can be the solution
Understanding how office environments changed due to COVID-19 can provide businesses with better use of resources and more intelligent targeting, more impactful messaging content and tonality, and leverage competitive advantage.
The rise of one-person households is having far-reaching consequences throughout society, yet is getting relatively little attention.
There’s huge amount of buzz about fridges so smart that they can notify you when you run out of certain groceries or even order them for you. It’s a phenomenon that’s causing many people to pause for thought.
After smart watches, head-mounted displays, and fitness activity trackers, smart clothing is the next wearable technologies to look out for.
Smart clothing can be defined as any wearable textile which incorporates modern technology, giving the wearer benefits such as connectivity to activity monitoring and apps. Smart clothing uses electronic fabrics which allow digital components such as batteries, sensors, and lighting to be embedded in them.
Around 4.12 million units of smart clothing were shipped worldwide in 2017. As more companies are currently trying to develop the concept of smart clothing, this number is predicted to increase up to 19 million units by 2022.
Why is this interesting?
Currently, smart clothing products are mostly intended for sports and personal well-being. However, applications for everyday fashion or everyday convenience are yet to be fully explored. For instance, we can browse the internet and easily find smart yoga pants and smart fitness shirts, but it is not as easy to find clothes that can pay for our meals or adjust temperatures when worn.
Furthermore, as other new innovations, there are still other factors which would determine consumers’ readiness to adopt smart clothing. We monitor all future opportunities for your brand and help you build roadmaps to take full advantage.
Contact us to find out more.
Nowadays it has become possible for people to run businesses from outside offices and almost anywhere around the globe as long as internet connection is available.
With technology developing rapidly in recent years, more and more digital entertainment has been developed and brought onto the market. And the impact is also being felt in the more traditional parts of the toy industry.
Toy manufacturers are doing a great job at adapting to developing technologies and toys today are becoming more attractive and innovative than ever. For instance, you can easily find technology-oriented toys on the market with smartphone connectivity and in-built interactive – pet robots are just one example. There’s even going to be a new AR enhanced board game to be introduced at CES 2019.
Despite all the attractive technology and innovations, we think that the main challenge is not to figure out how to attract children’s interest, but rather to convince parents to give their children access to more than just a screen – online safety remain legitimate concerns for parents and the brands who are able to offer the creative and learning opportunities associated with new technology in a safe and secure environment are likely to win out in the long run.
In the US (as of January 2018), almost 40% of parents stated that they give their child a smartphone and almost 25% stated that their child had a tablet and even television in their room. The US figures are high for screen use, with Europe certainly catching up. But we are looking out for those brands and innovations that will encourage parents to go beyond the screen and embrace the full potential of technology-oriented toys.
If you’d like to know more about our kids & parents research experience, please contact Rob.
Virtual reality (VR) and augmented reality (AR) could be the next game changers in the consumer electronics industry. By 2017, more than 13 billion U.S. dollars was spent on VR/AR in a variety of segments. Moreover, with tech-giants such as Google, Facebook, and Apple continuously innovating, the market size for VR/AR is expected to reach 209.2 billion U.S. dollars by 2022.
With the development of both VR and AR technologies, there will be many new opportunities and some threats to follow.
The main reason is that there are various applications of VR/AR technologies, including (and not limited to) gaming, engineering, shopping, home set up, and education. The main function of other technologies that support these industries may be replaced by VR/AR.
For instance, imagine if education fully adopts this technology. It may highly impact LCD projector manufacturers since the main function of these products could be replaced by VR/AR. Another example, if the gaming industry continues to adopt VR/AR technology, then computers and televisions may no longer be relevant.
It’s not that the technologies mentioned above will no longer be useful; however, the main value offering and the way to market for these technologies would need to adapt to the new competitive landscape.
We will continue to monitor the development of VR and AR technologies, as well as the opportunity and threats that rise along with it. To find out more, please contact Dam.
Sleep deprivation is a growing issue in today’s world. On average, 25% adults worldwide do not get enough quality sleep every night. The reasons for sleep deprivation vary, ranging from simple issues, such as room temperature, to more serious issues, such as back or neck pain, or stress and emotional problems.
There are a lot of methods people use to help them sleep better. More than 30% of adults worldwide choose soothing music to help them sleep better, 19% choose meditation, and 16% choose to use either prescription drugs or over-the-counter sleep aids.
In this era of rapid technology development, there are new inventions coming onto the market to battle sleep deprivation. Not all of them are necessarily effective.
In the past, sleep technologies mostly emphasize in sleep tracking function. For instance, technologies such as smart pillows and mattresses that track sleep via movement. The data given can show sleep quality, but does not actually help people sleep better at night.
Sleep technology companies today are starting to do things right. They are taking into account what actually helps people sleep better, rather than just pushing innovations or products that no one really needs. Beyond the sleep tracking function, sleep technologies today have functions such as built-in speakers, temperature settings and smart alarms, which allow people to customize their sleep to match their personal preferences, and so improve sleep quality.
As with other innovative technologies, sleep optimization technologies could bring tremendous benefit. However, most people might still choose the “traditional way” rather than these new innovative technologies.
To find out more about how we are helping technology brands to understand the future of home comfort, please contact Nimrod.
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Tel: +31 (0)23 554 3530