Creating Futures

Consumer trends, research updates and favourite tools

What's behind the impulse purchase?

The impulse purchase is a conundrum – and by its very definition, something random, unplanned, and for the marketer unpredictable.  There’s more heart than head, more gut than reason, so can we really understand scientifically what prompts…

Europe’s evolving food tastes.

Believe it or not, Europe’s highly diverse culinary traditions and cultures can be clustered into seven remarkably stable and recognizable food and eating segments. We’ve been tracking food and eating habits for more than 6 years across…

Access to 50 million households.

We recently passed a significant milestone in securing high quality online access to over 50 million households worldwide in over 80 countries. Managing and building quality is an ongoing commitment, but we believe that having control over this…

Esomar’s twenty eight questions for panels

We are always improving our online research methodology, committed to staying at the forefront of modern market research practice and meeting the most stringent quality control standards. As active ESOMAR members, we believe in actively promoting…

Social media monitoring.

It’s amazing what you can learn by listening to the unedited chatter of the online world. Very raw and quite unfiltered, the insight from online discussions and comments on blogs, forums, news sites, and product review and comparison sites,…

10 steps of quality control.

We take quality extremely seriously. And we expect a lot of the panels and partners who work with us all over the world. That’s why we’ve defined 10 steps of quality control to ensure that our respondents are reliable, accurately screened…

Hello. We're ADK INSIGHTS.

ADK INSIGHTS is now in business following the merger of sister companies ADK Europe and Knots Research, both fully owned by the ADK Group. Our team based in Amsterdam brings together the multi-market research rigour of Knots Research with the…
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