Creating Futures

Consumer trends, research updates and favourite tools

Customized food - whatever you want

My Muesli has to be the definitive example in the emerging trend of customized foods.  Mix your own organic muesli from 80 ingredients (grains, dried fruits, nuts, and more) and get it delivered straight to your home.  The possible combinations…

Hidden value of early rejectors.

It’s never good news when sales don’t follow launch. New car models, long awaited camera upgrades, or new flavour varieties from a much loved food brand are months and years in the planning. We work with brands during the earliest launch…

What's behind the impulse purchase?

The impulse purchase is a conundrum – and by its very definition, something random, unplanned, and for the marketer unpredictable.  There’s more heart than head, more gut than reason, so can we really understand scientifically what prompts…

Europe’s evolving food tastes.

Believe it or not, Europe’s highly diverse culinary traditions and cultures can be clustered into seven remarkably stable and recognizable food and eating segments. We’ve been tracking food and eating habits for more than 6 years across…

Access to 50 million households.

We recently passed a significant milestone in securing high quality online access to over 50 million households worldwide in over 80 countries. Managing and building quality is an ongoing commitment, but we believe that having control over this…

Social media monitoring.

It’s amazing what you can learn by listening to the unedited chatter of the online world. Very raw and quite unfiltered, the insight from online discussions and comments on blogs, forums, news sites, and product review and comparison sites,…
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