Creating Futures
Consumer trends, research updates and favourite tools
The future of digital gaming
InspirationThe rapid development of online, mobile, and other downloadable games for hardware consoles has lead to the tremendous growth of the digital gaming industry over recent years. At the moment...
Global Trends 2019 - Smart homes
Global TrendsThe “smart home” market has exploded in the last few years, creating an ecosystem of interconnected devices in our homes and lives. Here are five trends we think are worth following:
More natural voice control
Voice control platforms…
Bonding with your customers
Insight ToolsHow attracted are consumers to your brand? They might be familiar with your brand, but do they find you unique? And – are they proud to...
Creating rich consumer segments
Insight ToolsCustomer segmentation is the art and science of creating clearly identifiable clusters of people who share similar beliefs, needs, motivations or...
The art of brand naming in China
InspirationThere are no hard and fast rules to getting a brand name right for China. Finding the best Chinese name for a brand takes time and needs to weigh...
Global Trends 2019 - The rise of healthy eating
Global TrendsEating trends come and go at speed, but one trend which has remained constant in recent years is the healthy eating trend inside and outside the home. This is...
What is on your mind? Engaging consumers
Insight ToolsEngaging consumers through new technology. Consumers are not afraid to voice their views and demand change from brands, but collecting this...
Real life driving behaviour
InspirationEveryone reacts differently in traffic – and in heavy traffic stress levels and behaviours can vary considerably. Some switch lane frequently, others doggedly...
What are the kids watching?
InspirationIt’s becoming the holy grail for advertisers targeting children – everyone’s convinced that kids’ media consumption is changing, but few have got the solid...
Brand Attachment Analysis Tool
Insight ToolsBrand Attachment Analysis measures five levels of customer experience. These levels are compared across competitive brands to determine strong...
Customer journey dynamics
Insight ToolsWhat’s really happening at each stage of your customer’s purchase journey? And where can you tailor your message and choose your media...
Marketing in a multi-screen world
InspirationMillward Brown’s Ad Reaction Report gives a fascinating insight into the use and impact of multiple screens in our increasing online connected lives...
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