Creating Futures
Consumer trends, research updates and favourite tools
D2C – the end of regular retail?
InspirationNow manufacturers can choose to sell directly to consumers, without the middlemen, such as retailers and wholesalers, and in most cases, without bricks-and-mortar shops. The recent covid-19 pandemic has given the final push for us entering this era.
Last Mile Ecosystem in Years To Come
Inspiration2020 has made the "last-mile" ecosystem a very hot topic. However, not all are moving in a progressive direction. Inner cities are struggling with things like traffic congestion and air pollution. What's the way to move forward?
How Consumers Choose Appliances
InspirationOther than the basic criteria – like price, operative functions, and brand – there are more features that consumers seriously consider when deciding what appliance to purchase.
What’s next for veganism?
Global Trends, InspirationVeganism has surged in popularity amidst the pandemic and has reached an all-time high this year. So, what’s in for Veganism in 2021 and beyond?
The Increasing Popularity of Mobility-as-a-Service
InspirationMobility-as-a-Service has become a more common travel solution, especially for urbanites, and the vehicle subscription model is currently on the rise.
Through Consumers’ Eyes: The Purchase Simulator
Insight ToolsMany companies want to define and anticipate their Customer Journey – exploring how people weigh up and evaluate the criteria that are important in the purchase of a new product. How can we better identify what consumers want?
Reshaping Retail: Post COVID-19 Trends
Global TrendsWhen the pandemic hit early this year, physical shops across the globe were forced to close. Even though situations slowly returned to a kind of normality, it’s safe to say that retail might never be the same again.
Gearing up the home office – When B2B becomes B2C
Global Trends, InspirationRecent government regulations are forcing the closure of offices all over the world. Our homes have become more than just a place to sleep, eat, and relax.
Avoiding Food Culture Appropriation
InspirationConsumer nowadays are expanding their tastes to encompass more global flavours and international ingredients. With all the cross-cultural exchanges, we need to be wary of food cultural appropriation.
Telemedicine – no more doctor’s visit?
InspirationHealthcare services can now be delivered outside traditional healthcare facilities, such as clinics and hospitals, by using the rapidly growing telecommunications, virtual technologies, and better ICT infrastructure.
Raising the Digital Natives
InspirationAs millennials become parents, they find themselves struggling – more than their parents’ generation, to figure out “the right way” to let their kids access media content.
Mobility in times to come
Global Trends, InspirationAmong the first observations that became apparent during the initial stages of today's global pandemic were the contradictions that the automotive world at large was faced with.
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