Creating Futures
Consumer trends, research updates and favourite tools
China car market slowdown
InspirationWith a population of almost 1.4 billion people, China is one of the largest markets for car manufacturers. However,
Global Trends 2019 - Personalized healthcare for the future
Global TrendsThe possibilities of personalization are endless. Nowadays, almost everything can be tailored to fulfill the customer’s preference and needs more effectively.
Trade partner insights
Insight ToolsInteracting with trade partners, as opposed to simply transacting with them, can be a fruitful and valuable source of intelligence and insight to help grow business.
Why are we buying fewer cars?
InspirationCar manufacturers are facing a big shift in the way that people view car ownership and in the basic interest people in owning a car.
Technology-oriented toys
InspirationWith technology developing rapidly in recent years, more and more digital entertainment has been developed and brought onto the market.
Understanding brand rejection
Insight ToolsWhen you go shopping for groceries, clothes or electronic products have you ever decided to avoid a certain brand?
Virtual & Augmented Reality
InspirationVirtual reality (VR) and augmented reality (AR) could be the next game changers in the consumer electronics industry.
Luxury insights
InspirationThe luxury industry is wasting money targeting increasingly obsolete consumer profiles. A new generation of customers has taken centre stage for...
Time for bed
InspirationSleep deprivation is a growing issue in today's world. On average, 25% adults worldwide do not get enough quality sleep every night.
Digital imaging opportunities
Inspiration“You need a great camera to be a great photographer” – belief in this idea has been slowly losing traction in recent years. Nowadays...
Smart home - the journey towards convenience
InspirationThe increasing growth in demand for smart home devices is one of the biggest driving factors for the consumer electronics market today. Statistics show that...
How to drive brand loyalty?
Insight ToolsNowadays, customers can exercise more and more power in their purchase journey. Not only because they have greater access to information, but also...
Follow us