Inspiration
Consumer trends, research updates and favourite tools
What is on your mind? Engaging consumers
NewsEngaging consumers through new technology. Consumers are not afraid to voice their views and demand change from brands, but collecting this...
Real life driving behaviour
NewsEveryone reacts differently in traffic – and in heavy traffic stress levels and behaviours can vary considerably. Some switch lane frequently, others doggedly...
What are the kids watching?
NewsIt’s becoming the holy grail for advertisers targeting children – everyone’s convinced that kids’ media consumption is changing, but few have got the solid...
Brand Attachment Analysis Tool
NewsBrand Attachment Analysis measures five levels of customer experience. These levels are compared across competitive brands to determine strong...
Customer journey dynamics
NewsWhat’s really happening at each stage of your customer’s purchase journey? And where can you tailor your message and choose your media...
Marketing in a multi-screen world
NewsMillward Brown’s Ad Reaction Report gives a fascinating insight into the use and impact of multiple screens in our increasing online connected lives...
Yowk! The perfect soft boiled egg.
NewsBritish newspapers are full of horror at the launch of the Yowk – the perfect soft boiled egg. How can the nation have reached this state? Isn’t this...
Data rich. But what about the insights?
NewsResearch World highlights the massive growth of big data, and rightly asks the question of how in this flood of data, real and usable insights can still...
Kaomojis, the world of Japanese emoticons.
NewsWith kaomojis you can let the world know just how you're feeling with a few simple key symbols. The craze for Japanese emoticons shows no...
Information is Beautiful Awards.
NewsKantar’s recent Information is Beautiful Awards showcases some great examples of the art, and science, of stunning information design and data...
New Zealand Wagyu Beef from Aldi.
NewsAldi got some positive and polite attention last year with its introduction of New Zealand produced Wagyu beef as part of its premium meat range...
Nintendo smartphone significant step.
NewsNintendo is teaming up with DeNA (one of the biggest smartphone gaming players in Japan and Asia to reach out to the users that are on DeNA network...
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