Creating Futures
Consumer trends, research updates and favourite tools
EMPATHY – today’s most powerful communication message
InspirationWhen looking at brand communication during the COVID19 period, the expression of EMPATHY has the greatest potential to truly move consumers.
A story of how discomfort leads to innovation
Insight Tools, InspirationA lot has changed in the last few months with the unprecedented disruption of the COVID-19 virus and its impact on, well, everything at the moment.
Customer Purchase Journey - ADK Insights Tool
Insight ToolsWhat’s really happening at each stage of your customer purchase journey? Where can you tailor your message and choose your media to bring the greatest possible return for your marketing investment?
How fashion trends are affecting personal grooming
InspirationThe constant evolution of fashion impacts so much in our lives – not only the way we dress, but also the way we approach personal grooming and styling.
Artificial Intelligence in the New Experiential Retail
Global TrendsWith emerging e-commerce platforms currently experiencing a boom, it’s easy to think that traditional bricks-and-mortar retail is collapsing.
Scenario Analysis – a way out of the COVID-19 crisis?
Insight ToolsUncertainty due to the COVID-19 crisis is having a big impact on consumers’ lives. So how do brands continue to learn and understand consumers, and find a way to identify opportunities for now and the future post-corona world?
How to talk to consumers during COVID-19 period?
Global TrendsEverything around us is changing and nothing is as it was. But does it mean that consumers are not in the mood to buy? If so, will it last long? Let’s not forget, that consumers are adaptive by nature.
Eco-guilt of food delivery services
InspirationWhat would be a better way to get ready-to-consume drinks and foods, without adding even more single usage plastics into the ecosystem? This is the question that occupies many people.
One-person households – revealing the hidden dynamics
Global TrendsThe rise of one-person households is having far-reaching consequences throughout society, yet is getting relatively little attention.
MEAL KITS: A DREAM-COME-TRUE FOR HOME COOKS
InspirationHome cooking can be quite a challenge, especially for time-poor professionals or those who lack the confidence and knowledge to cook from scratch.
Competing in the shrinking camera category
InspirationIt is undeniable that the camera industry has been declining over the past few years. That being said, here are some factors entry users might consider when choosing their first camera brand/model...
Retail Trends – 2020 shopping redefined
Global TrendsThe way we shop has undeniably changed over the years. For instance, where do you go when you want to buy a new laptop?
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