Creating Futures
Consumer trends, research updates and favourite tools
What’s Next for Smart Home Devices?
Global Trends, InspirationThe numbers from smart home sector sound highly attractive. However, even though consumers are buying into the smart home, there are still concerns about the growth of the sector. And these concerns can give a hint to the next step development for smart home devices.
COVID Fashion – How Would COVID Impact Consumers’ Choice of Apparel?
Global Trends, InspirationWith overall sales of apparel dropping by as much as 40% in Q2 2020, brands big and small scrambled to find a way out. Here is where COVID fashion comes into its own.
Decisive Trade-Offs And The Wallet Game
Insight ToolsThere is a complex mix of choices that consumers face when choosing to buy a product. ADK Insights’ Wallet Game is a market insight tool which helps brands to identify and understand the trade-offs that consumers are willing to make to get their ideal product.
Designed by FreepikThe Future of E-Commerce: Live Shopping Phenomena
Global Trends, InspirationEver since live shopping started in China in about 2015, this way of shopping has gradually gained in influence in the E-commerce market and become a huge success. Most importantly, the trend is believed to have the potential to take over the E-Commerce industry in the West as well.
VR & AR for Gaming
Global Trends, InspirationImmersive gaming using VR and AR are becoming all the rage. The combination of cloud and 5G means the real-time processing of data-intensive AR will be faster and smoother for users, while helping to bring more complex and immersive AR-based mobile gaming experiences.
Mobility Ownership Models Are Changing. How?
Global Trends, InspirationChanging habits and technology are enabling us to rethink how mobility solutions are sold, used and owned. And there are many options emerging. But car ownership models for people living in city centers are more complex. New modes of transport are emerging and there is increasing competition from upstart mobility providers that connect customers with a variety of different services.
Conscious consumption – Are consumers buying less?
InspirationOne of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?
New directions for home appliances
Global Trends, InspirationWhen looking at home appliances, COVID19 has triggered a great deal of change in consumers’ preferences and much faster adoption of new innovations.
Biodiverse dining - Supporting the global food system
InspirationGlobally, 75% of our food comes from just 12 plants and 5 animal species. Suddenly, we realize that there’s not a lot of diversity in our food system and how it may be threatened by things like disease, pests, and climate chance.
Struggles behind the face masks
InspirationWho would have imagined before 2020, that one day, our fashion statement would include a collection of face masks? How else has Covid-19 impacted the beauty industry?
From Farm-to-Table to Lab-to-Table
InspirationSome speculate that the lab-to-table movement could change the farming and agriculture industry into a sector that can be accommodated in laboratories.
Gaming in the midst of the pandemic
InspirationWhile many industries are struggling with COVID-19, gaming continues to thrive in the crisis. Here's how the pandemic re-shapes the gaming industry.
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