Creating Futures
Consumer trends, research updates and favourite tools
Wearable technology - smart clothing
InspirationBeyond smart watches, head-mounted displays, and fitness activity trackers, smart clothing is the next wearable technologies to look out for.
Work and travel - digital nomads
InspirationNowadays it has become possible for people to run businesses from outside offices and almost anywhere around the globe as long as internet connection is available.
Creating the right media mix
Insight ToolsAs business landscapes are getting more competitive, there has never been a more pertinent time to distinguish your brand from others.
Global trends 2019 - Vehicle to everything (V2X)
Global TrendsConnected technology is becoming more important in today’s society. As people are getting used and more dependent on connectivity,
China car market slowdown
InspirationWith a population of almost 1.4 billion people, China is one of the largest markets for car manufacturers. However,
Global Trends 2019 - Personalized healthcare for the future
Global TrendsThe possibilities of personalization are endless. Nowadays, almost everything can be tailored to fulfill the customer’s preference and needs more effectively.
Trade partner insights
Insight ToolsInteracting with trade partners, as opposed to simply transacting with them, can be a fruitful and valuable source of intelligence and insight to help grow business.
Why are we buying fewer cars?
InspirationCar manufacturers are facing a big shift in the way that people view car ownership and in the basic interest people in owning a car.
Technology-oriented toys
InspirationWith technology developing rapidly in recent years, more and more digital entertainment has been developed and brought onto the market.
Understanding brand rejection
Insight ToolsWhen you go shopping for groceries, clothes or electronic products have you ever decided to avoid a certain brand?
Virtual & Augmented Reality
InspirationVirtual reality (VR) and augmented reality (AR) could be the next game changers in the consumer electronics industry.
Luxury insights
InspirationThe luxury industry is wasting money targeting increasingly obsolete consumer profiles. A new generation of customers has taken centre stage for...
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