Creating Futures
Consumer trends, research updates and favourite tools
Nintendo smartphone significant step.
InspirationNintendo is teaming up with DeNA (one of the biggest smartphone gaming players in Japan and Asia to reach out to the users that are on DeNA network...
Denim at home in Amsterdam
InspirationAmsterdam has become a world capital for denim with high street and high couture brands finding their home here. The city is well represented by...
Mobile & the new purchase funnel dynamics.
InspirationAmsterdam has become a world capital for denim with high street and high couture brands finding their home here. The city is well represented by...
Fuel cell technology for mass use in cars by 2025.
InspirationSpeaking at the recent Automobilwoche conference in Berlin, head of the automotive division at Robert Bosch, Wolf-Henning Scheider predicts that...
How do you like your coffee?
InspirationGlobal TGI has some great facts and figures about the world’s coffee drinking habits. The Israelis are big lovers of visiting coffee shops for a really authentic...
Digital alternatives for Chinese New Year.
InspirationAlibaba has caught up with Wechat – both now have new digital alternatives to the traditional Chinese new year’s gifts of money in red envelopes. There’s...
Black Friday makes its mark in UK toy sales.
InspirationFigures released by the British Toy & Hobby Association ahead of London 2015 Toy Fair show a healthy and growing UK toy market in 2014. Toy sales...
Discount supermarkets – here to stay.
InspirationThe rise of the discount supermarkets such as Lidl and Aldi has been sensational and made shoppers stop, think and truly evaluate what the big...
Wearable tech – wristable, washable, and available near you.
InspirationWhether it’s the Microsoft band that can monitor health and fitness, or the Nike and Apple collaboration that’s heralding a stylish new departure...
The power of storytelling revealed
InspirationFreya and her family and friends from Sylvanian Village have been delighting children for 30 years. We're working with manufacturer Epoch to understand...
Solar powered roads – a bright future?
InspirationIt sounds too good to be true - roads surfaced not with tarmac, but with solar cells, generating energy from the sun, embedded with smart LED road...
How much did you say? it’s a minefield
InspirationFrom weekly supermarket purchases to big ticket items you might only buy once every four years or so, getting the price right can be a minefield...