Creating Futures
Consumer trends, research updates and favourite tools
One in three British children has a tablet
Inspiration34% of British children aged between 5 and 15 now have their own tablet – up from 19% in 2013, whilst over six in ten children use a tablet at...
Premium mass market – black burgers and more
Inspirationhe trend for Asia’s growing middle class to consume premium mass market products as markers of status is now well established. And it’s now...
Who are your real consumers?
Insight ToolsPotential Buyer Diagnostics analyses demographic patterns, consumer attitudes and behaviours, and lifestyle trends. Mapping these values with a brand’s...
Urban farming – global community projects
Inspiration15% of the world’s food is grown in urban areas. And there are 800 million people currently involved in urban agriculture around the world, growing food...
Customized food – whatever you want
InspirationMy Muesli has to be the definitive example in the emerging trend of customized foods. Mix your own organic muesli from 80 ingredients (grains, dried fruits, nuts, and more) and get it delivered straight to your home. The possible combinations…
Hidden value of early rejectors.
InspirationIt’s never good news when sales don’t follow launch. New car models, long awaited camera upgrades, or new flavour varieties from a much loved food brand are months and years in the planning. We work with brands during the earliest launch…
Pre-loved – the smart choice for stylish young consumers
InspirationSomething very interesting is happening among fashionable and financially canny young adults. Highly sensitive to quality, but astute enough not to pay over the odds, this group is embracing second hand shopping and doesn’t hesitate to buy…
What’s behind the impulse purchase?
InspirationThe impulse purchase is a conundrum – and by its very definition, something random, unplanned, and for the marketer unpredictable. There’s more heart than head, more gut than reason, so can we really understand scientifically what prompts…
Europe’s evolving food tastes.
InspirationBelieve it or not, Europe’s highly diverse culinary traditions and cultures can be clustered into seven remarkably stable and recognizable food and eating segments. We’ve been tracking food and eating habits for more than 6 years across…
Access to 50 million households.
InspirationWe recently passed a significant milestone in securing high quality online access to over 50 million households worldwide in over 80 countries. Managing and building quality is an ongoing commitment, but we believe that having control over this…
Esomar’s twenty eight questions for panels
InspirationWe are always improving our online research methodology, committed to staying at the forefront of modern market research practice and meeting the most stringent quality control standards. As active ESOMAR members, we believe in actively promoting…
Social media monitoring.
InspirationIt’s amazing what you can learn by listening to the unedited chatter of the online world. Very raw and quite unfiltered, the insight from online discussions and comments on blogs, forums, news sites, and product review and comparison sites,…
