Creating Futures
Consumer trends, research updates and favourite tools

Last Mile Ecosystem in Years To Come
Global Trends, Inspiration, Mobility2020 has made the "last-mile" ecosystem a very hot topic. However, not all are moving in a progressive direction. Inner cities are struggling with things like traffic congestion and air pollution. What's the way to move forward?

The Increasing Popularity of Mobility-as-a-Service
Global Trends, Inspiration, MobilityMobility-as-a-Service has become a more common travel solution, especially for urbanites, and the vehicle subscription model is currently on the rise.

Mobility in times to come
Global Trends, Inspiration, MobilityAmong the first observations that became apparent during the initial stages of today's global pandemic were the contradictions that the automotive world at large was faced with.

The Future of Electric Bicycles
Global Trends, Inspiration, MobilityThe popularity of electric vehicles is not limited to four wheels, but has also embraced two. E-bike sales have been growing rapidly in recent years. But what will be the future?

Why should car-makers understand those who won’t buy?
Insight Tools, MobilityIt's never good news when sales results do not follow launch success. Finding what cause this gap could make a difference in manufacturers' future development efforts.

Launching BEV: Is a whole new car launch strategy essential for consumer acceptance?
Global Trends, Inspiration, MobilityAs EV sales continue to increase, car manufacturers are planning to launch hundreds of new models in the next 5 years. Here the big question arises: How to successfully launch your EV in an immature market?

Public policies that encourage EV
Global Trends, Inspiration, MobilityEven though the global automotive landscape is gradually shifting towards electrification, there are still some countries with slow EV market growth.

Special sponsorships in the tyre industry
Inspiration, MobilityThe automotive industry is currently undergoing an exciting transformation which could bring a significant impact to the tyre industry.

Global trends 2019 – Autonomous ride-sharing
Global Trends, Inspiration, MobilityWe believe that the future of mobility is not to own an autonomous vehicle, but rather we see a movement towards autonomous ride-sharing communities with greater flexibility.

Global trends 2019 – Vehicle to everything (V2X)
Global Trends, Inspiration, MobilityConnected technology is becoming more important in today’s society. As people are getting used and more dependent on connectivity,

China car market slowdown
Global Trends, Inspiration, MobilityWith a population of almost 1.4 billion people, China is one of the largest markets for car manufacturers. However,

Why are we buying fewer cars?
Global Trends, Inspiration, MobilityCar manufacturers are facing a big shift in the way that people view car ownership and in the basic interest people in owning a car.