Creating Futures
Consumer trends, research updates and favourite tools
Why cameras are not replaceable
Consumer Tech, Global Trends, InspirationAs photo shooting and editing functions in smartphones these days continue to improve, there is often the question of why non-professionals should still bother to use cameras.
Food trends: How do they affect business today?
Food & Drink, Global Trends, InspirationAs food trends continue to emerge, food manufacturers need to keep up with the various demands (and even concerns) which develop along with these trends.
When does your fridge know too much about your life?
Consumer Tech, Global Trends, InspirationThere’s huge amount of buzz about fridges so smart that they can notify you when you run out of certain groceries or even order them for you. It’s a phenomenon that’s causing many people to pause for thought.
Launching BEV: Is a whole new car launch strategy essential for consumer acceptance?
Global Trends, Inspiration, MobilityAs EV sales continue to increase, car manufacturers are planning to launch hundreds of new models in the next 5 years. Here the big question arises: How to successfully launch your EV in an immature market?
Public policies that encourage EV
Global Trends, Inspiration, MobilityEven though the global automotive landscape is gradually shifting towards electrification, there are still some countries with slow EV market growth.
European household variations and cooking habits
Food & Drink, Global Trends, Health & Wellness, InspirationEurope is characterised by huge cultural diversity – which is also reflected in how people live and the composition of households across the region.
Special sponsorships in the tyre industry
Inspiration, MobilityThe automotive industry is currently undergoing an exciting transformation which could bring a significant impact to the tyre industry.
Kids’ screen time reality – and parental wishful thinking
Global Trends, InspirationKids are now growing up as digital media natives, spending a significant amount of their day in front of a variety of screens.
The complexity of product design
Insight Tools, InspirationPoor product design can lead to a great innovation that no one uses. There are several things which are crucial to pay attention to...
Healthy vinegar-based drinks
Food & Drink, Global Trends, Health & Wellness, InspirationIn the last two years, we are experiencing a megatrend for healthy living, which not only includes healthy eating but also healthy drinking.
Finding the right market for your brand
Insight Tools, InspirationMarket entry and expansion can be challenging for even the biggest and most renowned brands. History is sadly littered with flops and failures.
Global trends 2019 – Autonomous ride-sharing
Global Trends, Inspiration, MobilityWe believe that the future of mobility is not to own an autonomous vehicle, but rather we see a movement towards autonomous ride-sharing communities with greater flexibility.