Creating Futures
Consumer trends, research updates and favourite tools
How hard is your packaging working?
Insight Tools, Inspiration, RetailWe believe great packaging fundamentally influences how consumers view your brand. In the competitive space of the supermarket or the cluttered...
Innovation – how to get ahead
Insight Tools, InspirationToday’s innovation cycles are becoming shorter and shorter, as almost every industry feels the pressure to compete and bring new ideas to market.
Wearable technology – smart clothing
Consumer Tech, Global Trends, Health & Wellness, InspirationBeyond smart watches, head-mounted displays, and fitness activity trackers, smart clothing is the next wearable technologies to look out for.
Work and travel – digital nomads
Global Trends, InspirationNowadays it has become possible for people to run businesses from outside offices and almost anywhere around the globe as long as internet connection is available.
Creating the right media mix
Insight Tools, InspirationAs business landscapes are getting more competitive, there has never been a more pertinent time to distinguish your brand from others.
Global trends 2019 – Vehicle to everything (V2X)
Global Trends, Inspiration, MobilityConnected technology is becoming more important in today’s society. As people are getting used and more dependent on connectivity,
China car market slowdown
Global Trends, Inspiration, MobilityWith a population of almost 1.4 billion people, China is one of the largest markets for car manufacturers. However,
Global Trends 2019 – Personalized healthcare for the future
Global Trends, Health & Wellness, InspirationThe possibilities of personalization are endless. Nowadays, almost everything can be tailored to fulfill the customer’s preference and needs more effectively.
Trade partner insights
Global Trends, Insight Tools, InspirationInteracting with trade partners, as opposed to simply transacting with them, can be a fruitful and valuable source of intelligence and insight to help grow business.
Why are we buying fewer cars?
Global Trends, Inspiration, MobilityCar manufacturers are facing a big shift in the way that people view car ownership and in the basic interest people in owning a car.
Technology-oriented toys
Consumer Tech, Global Trends, InspirationWith technology developing rapidly in recent years, more and more digital entertainment has been developed and brought onto the market.
Understanding brand rejection
Insight Tools, InspirationWhen you go shopping for groceries, clothes or electronic products have you ever decided to avoid a certain brand?