Creating Futures

Consumer trends, research updates and favourite tools

The rise of the subscription economy

More and more, today’s consumers are seeking shopping experiences that are tailored to their preferences and delivered directly to their doors, resulting in the emergence of the subscription economy. What does it mean for businesses?

Food Culture: Europe Goes Asia

It is not strange nowadays to come across Asian stores or restaurants in Europe. With Asian and other world cuisines becoming more popular in Europe, we will see more competition in the market.

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