Creating Futures
Consumer trends, research updates and favourite tools
Wearable tech – wristable, washable, and available near you.
InspirationWhether it’s the Microsoft band that can monitor health and fitness, or the Nike and Apple collaboration that’s heralding a stylish new departure...
The power of storytelling revealed
InspirationFreya and her family and friends from Sylvanian Village have been delighting children for 30 years. We're working with manufacturer Epoch to understand...
Solar powered roads – a bright future?
InspirationIt sounds too good to be true - roads surfaced not with tarmac, but with solar cells, generating energy from the sun, embedded with smart LED road...
How much did you say? it’s a minefield
InspirationFrom weekly supermarket purchases to big ticket items you might only buy once every four years or so, getting the price right can be a minefield...
One in three British children has a tablet
Inspiration34% of British children aged between 5 and 15 now have their own tablet – up from 19% in 2013, whilst over six in ten children use a tablet at...
Premium mass market – black burgers and more
Inspirationhe trend for Asia’s growing middle class to consume premium mass market products as markers of status is now well established. And it’s now...
Urban farming – global community projects
Inspiration15% of the world’s food is grown in urban areas. And there are 800 million people currently involved in urban agriculture around the world, growing food...
Customized food – whatever you want
InspirationMy Muesli has to be the definitive example in the emerging trend of customized foods. Mix your own organic muesli from 80 ingredients (grains, dried fruits, nuts, and more) and get it delivered straight to your home. The possible combinations…
Hidden value of early rejectors.
InspirationIt’s never good news when sales don’t follow launch. New car models, long awaited camera upgrades, or new flavour varieties from a much loved food brand are months and years in the planning. We work with brands during the earliest launch…
Pre-loved – the smart choice for stylish young consumers
InspirationSomething very interesting is happening among fashionable and financially canny young adults. Highly sensitive to quality, but astute enough not to pay over the odds, this group is embracing second hand shopping and doesn’t hesitate to buy…
What’s behind the impulse purchase?
InspirationThe impulse purchase is a conundrum – and by its very definition, something random, unplanned, and for the marketer unpredictable. There’s more heart than head, more gut than reason, so can we really understand scientifically what prompts…
Europe’s evolving food tastes.
InspirationBelieve it or not, Europe’s highly diverse culinary traditions and cultures can be clustered into seven remarkably stable and recognizable food and eating segments. We’ve been tracking food and eating habits for more than 6 years across…
