Creating Futures
Consumer trends, research updates and favourite tools
Virtual & Augmented Reality
InspirationVirtual reality (VR) and augmented reality (AR) could be the next game changers in the consumer electronics industry.
Luxury insights
InspirationThe luxury industry is wasting money targeting increasingly obsolete consumer profiles. A new generation of customers has taken centre stage for...
Time for bed
InspirationSleep deprivation is a growing issue in today's world. On average, 25% adults worldwide do not get enough quality sleep every night.
Digital imaging opportunities
Inspiration“You need a great camera to be a great photographer” – belief in this idea has been slowly losing traction in recent years. Nowadays...
Smart home – the journey towards convenience
InspirationThe increasing growth in demand for smart home devices is one of the biggest driving factors for the consumer electronics market today. Statistics show that...
The future of digital gaming
InspirationThe rapid development of online, mobile, and other downloadable games for hardware consoles has lead to the tremendous growth of the digital gaming industry over recent years. At the moment...
Global Trends 2019 – Smart homes
Consumer Tech, Global Trends, InspirationThe “smart home” market has exploded in the last few years, creating an ecosystem of interconnected devices in our homes and lives. Here are five trends we think are worth following:
More natural voice control
Voice control platforms…
The art of brand naming in China
InspirationThere are no hard and fast rules to getting a brand name right for China. Finding the best Chinese name for a brand takes time and needs to weigh...
Real life driving behaviour
InspirationEveryone reacts differently in traffic – and in heavy traffic stress levels and behaviours can vary considerably. Some switch lane frequently, others doggedly...
What are the kids watching?
InspirationIt’s becoming the holy grail for advertisers targeting children – everyone’s convinced that kids’ media consumption is changing, but few have got the solid...
Marketing in a multi-screen world
InspirationMillward Brown’s Ad Reaction Report gives a fascinating insight into the use and impact of multiple screens in our increasing online connected lives...
Yowk! The perfect soft boiled egg.
InspirationBritish newspapers are full of horror at the launch of the Yowk – the perfect soft boiled egg. How can the nation have reached this state? Isn’t this...