The impulse purchase is a conundrum – and by its very definition, something random, unplanned, and for the marketer unpredictable. There’s more heart than head, more gut than reason, so can we really understand scientifically what prompts and drives impulsive decisions to purchase things, which our rational self tells us we don’t really need? Read more
Articles about our opinions and considerations on certain subjects, providing food-for-thoughts.
Believe it or not, Europe’s highly diverse culinary traditions and cultures can be clustered into seven remarkably stable and recognizable food and eating segments. We’ve been tracking food and eating habits for more than 6 years across 25 European markets and gained valuable insights into the changing tastes and habits of Europe’s population.
We recently passed a significant milestone in securing high quality online access to over 50 million households worldwide in over 80 countries. Managing and building quality is an ongoing commitment, but we believe that having control over this part of the research process enables us to be confident in the output and analysis we deliver to clients.
We are always improving our online research methodology, committed to staying at the forefront of modern market research practice and meeting the most stringent quality control standards. As active ESOMAR members, we believe in actively promoting and adhering to the society’s guidelines and professional standards and in response to ESOMAR’s 28 questions for panels, we’ve taken a good look at how we measure up to the highest quality standards in international market research. To see our complete response to ESOMAR’s 28 questions, please contact Dam.
It’s amazing what you can learn by listening to the unedited chatter of the online world. Very raw and quite unfiltered, the insight from online discussions and comments on blogs, forums, news sites, and product review and comparison sites, and across the social media landscape creates a valuable mirror for even the most confident brand. Consumer buzz methodology helps us filter, order and capture the full range of real consumer views – from enthusiastic fans to the harshest critics.
We take quality extremely seriously. And we expect a lot of the panels and partners who work with us all over the world. That’s why we’ve defined 10 steps of quality control to ensure that our respondents are reliable, accurately screened and properly motivated to deliver the highest quality research output.
Our quality control process not only governs how we select respondents, but also covers the design and testing of questionnaires and the validation of questionnaire completions. Numerous checks and counter checks – human and automated – are built into the system to pick out any potential for dropping quality standards.
For the detail of our 10 steps of quality control, please contact Dam.
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