The automotive industry is currently undergoing an exciting transformation which could bring a significant impact to the tyre industry.
Articles about our opinions and considerations on certain subjects, providing food-for-thoughts.
Kids are now growing up as digital media natives, spending a significant amount of their day in front of a variety of screens.
Poor product design can lead to a great innovation that no one uses.
There are several things which are crucial to pay attention to in the process of creating good product design, but the most common factors are aesthetics and ergonomics. Other factors might be materials, sustainability, and also the product’s packaging & assembly.
However, these considerations mostly come from the engineer’s or manufacturer’s perspective, and it’s not always the case that the consumer’s view is considered early on in the process.
Although design considerations may vary according to the type of products, consumers in different cultures have different priorities when it comes to product usage.
Take for example household appliances. In some countries, consumers might hold the safety features of a product in higher regard compared to other features. They might prefer a product which is not only easy to use but, most importantly, that is safe to use. On the other hand, in some other countries, the consumers’ number one priority might be hygiene. They might prefer a product which is easy to use and easy to clean compared to products with a lot of safety features.
Additionally, household size may also play a role in consumers’ buying decisions when it comes to home appliances. Consumers in countries with smaller household sizes might prefer smaller products.
Bottom line, there are a lot of things to take into considerations when designing a product. Pinpointing these considerations and getting the right answers for each of them could make a significant difference in creating a product that matters and successfully communicating the product’s value to the end-consumers.
Contact Nimrod to know more about our approach to gathering insights for product development.
In the last two years, we are experiencing a megatrend for healthy living, which not only includes healthy eating but also healthy drinking. Vinegar-based drinks have risen in popularity – with large numbers of people now talking about the health benefits of consuming apple cider vinegar every day.
In the past, vinegar has been used as food preservative and part of cooking recipes. Distilled white vinegar is still commonly used for pickling and many cooking recipes in Japan use sweetened rice wine vinegar or mirin.
Many believe that vinegar has some health benefits such as controlling blood sugar levels and improving metabolism which can help with weight loss. However, due to its acidic nature, vinegar might also have some negative side effects when consumed too much. Dentists have said that vinegars could inflict damage to tooth enamel which could cause dental erosion. Furthermore, in some cases vinegar could also cause indigestion.
As a result, many people dilute vinegar with juice, water, spices, honey, and herbs to reduce its acidity and improve its flavour, creating healthy vinegar-based drinks.
Why is this interesting?
Drinking vinegar for its health benefits is not new. However, ready-to-drink vinegar-based drinks are. With the rising awareness about healthy living and the popularity of vinegar-based drinks, the market is open to new, palatable, convenient and easy to consume formats.
Contact Rob to know more about our experience in this space.
Market entry and expansion can be challenging for even the biggest and most renowned brands. History is sadly littered with flops and failures, with reasons varying from a poor understanding of the competitive environment to go-to-market plans that miss the main chance.
Although reasons may vary, one of the recurring themes for failure is the lack of insight into the desired market. An in-depth understanding of which target group to aim for or which channel strategy to adopt is the key to much higher rates of return.
There are of course some key elements to consider when entering new markets such as the market size, market growth, consumer demographics, and competitors’ presence. However, there are some other things to consider such as:
- Cross-cultural dimension of the market
We can all agree that different markets have different cultures, even among neighbouring countries. Take for example the uncertainty avoidance index (UAI) for a comparison. A lower UAI indicates that the country is more accustomed to ambiguity and usually has fewer regulations.
Countries such as The Netherlands, Denmark, and Singapore with UAI under 55 are more open to try new products and brands compared to countries with UAI above 85 such as Japan, France, and Greece.
It’s crucial to take culture into account when selecting the desired market for your market expansion.
- Socio-economic environment in the defined market
Socio-economics is concerned with the factors that influence how a particular group of people behave within society, which also includes their actions and considerations as a consumer.
When selecting the desired market for your brand or product expansion, it’s crucial to understand the consumers’ purchasing behaviour. Knowing the right buying triggers and key decision-making criteria for each target group will make a difference in optimizing your brand and communications strategy.
How can we help?
As an international consumer insight specialist, we explore new markets and scope initial opportunities for your brand with a holistic view. Our specialty in conducting multi-market projects allows us to further compare various market profiles and to tailor differentiated market entry and expansion strategies for your brands. All the insights we generate are compiled into concise ‘market potential’ reports, for our client’s direct use.
Contact Nimrod to know more about our approach to analyzing market potentials.
It’s an exciting time in the world of car manufacturing and mobility. Car makers worldwide have been gradually shifting direction to keep up with technological development and emerging consumer sentiment. Many in the automotive supply chain have been racing to develop autonomous driving features to make the drive-less car a future reality. The market size for autonomous driving features is predicted to grow up to 26 billion USD in 2025. It may be that the realization of fully drive-less car is not too far ahead.
We believe that the future of mobility is not to own an autonomous vehicle, but rather we see a movement towards autonomous ride-sharing communities with greater flexibility.
Worldwide car sales continue to slow down (declining by 7.2% from 2017 to 2018), whilst ride-sharing services are gaining in popularity each year with companies such as Uber and Lyft as market leaders. From Uber alone, global gross booking for ride-sharing services reached 14.17 billion USD in 2018. Furthermore, the ride-sharing industry is expected to grow from 15 billion USD in 2014 up to 335 billion USD in 2025. In the not so distant future, fewer people will choose to own a car and more will opt-in for ride-sharing services.
Why is this interesting?
This trend will not only impact auto-makers, but will also force ride-sharing providers such as Uber and Lyft to compete. Competition and profitability will be a tension within the ride-sharing service providers, but predictions are that after the initial development costs, the commercial viability for the ride-sharing service providers is positive.
To find out more about our experience in the mobility industry, please contact Dam.
When you walk into a supermarket and want to buy a product, what is the first thing you look at before deciding which brand to buy? The packaging, right?
Packaging is one of the most important branding elements as it communicates core values to shoppers. We believe great packaging fundamentally influences how consumers view your brand and can covey powerful brand elements.
In the competitive space of the supermarket or the cluttered environment of the retail display, standing out and triggering recall often make all the difference for a brand between heading to the till or staying on the shelf. However, sometimes creating the right packaging is not always so straightforward, and there are many variable to consider.
So, how can we help?
Our packaging design optimiser helps you identify the impact of your brand’s packaging and point-of-sale collateral within the consumer’s decision-making process. We identify the visual and messaging cues that consumers are looking for and determine the key criteria driving the final brand choice.
We evaluate your current product packaging, including exposure, importance, and performance of POS – aiming to offer fresh in-depth insights and practical direction to create optimal packaging that gets your brand noticed and attracts the interest of your consumers.
To find out more on how we can help optimise your packaging, please contact Nimrod.
Today’s innovation cycles are becoming shorter and shorter, as almost every industry feels the pressure to compete and bring new ideas to market.
After smart watches, head-mounted displays, and fitness activity trackers, smart clothing is the next wearable technologies to look out for.
Smart clothing can be defined as any wearable textile which incorporates modern technology, giving the wearer benefits such as connectivity to activity monitoring and apps. Smart clothing uses electronic fabrics which allow digital components such as batteries, sensors, and lighting to be embedded in them.
Around 4.12 million units of smart clothing were shipped worldwide in 2017. As more companies are currently trying to develop the concept of smart clothing, this number is predicted to increase up to 19 million units by 2022.
Why is this interesting?
Currently, smart clothing products are mostly intended for sports and personal well-being. However, applications for everyday fashion or everyday convenience are yet to be fully explored. For instance, we can browse the internet and easily find smart yoga pants and smart fitness shirts, but it is not as easy to find clothes that can pay for our meals or adjust temperatures when worn.
Furthermore, as other new innovations, there are still other factors which would determine consumers’ readiness to adopt smart clothing. We monitor all future opportunities for your brand and help you build roadmaps to take full advantage.
Contact us to find out more.
Nowadays it has become possible for people to run businesses from outside offices and almost anywhere around the globe as long as internet connection is available.
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