Europe is characterised by huge cultural diversity – which is also reflected in how people live and the composition of households across the region.
Articles about health & wellness trends which shows how we can help businesses tackle certain problems.
In the last two years, we are experiencing a megatrend for healthy living, which not only includes healthy eating but also healthy drinking. Vinegar-based drinks have risen in popularity – with large numbers of people now talking about the health benefits of consuming apple cider vinegar every day.
In the past, vinegar has been used as food preservative and part of cooking recipes. Distilled white vinegar is still commonly used for pickling and many cooking recipes in Japan use sweetened rice wine vinegar or mirin.
Many believe that vinegar has some health benefits such as controlling blood sugar levels and improving metabolism which can help with weight loss. However, due to its acidic nature, vinegar might also have some negative side effects when consumed too much. Dentists have said that vinegars could inflict damage to tooth enamel which could cause dental erosion. Furthermore, in some cases vinegar could also cause indigestion.
As a result, many people dilute vinegar with juice, water, spices, honey, and herbs to reduce its acidity and improve its flavour, creating healthy vinegar-based drinks.
Why is this interesting?
Drinking vinegar for its health benefits is not new. However, ready-to-drink vinegar-based drinks are. With the rising awareness about healthy living and the popularity of vinegar-based drinks, the market is open to new, palatable, convenient and easy to consume formats.
Contact Rob to know more about our experience in this space.
After smart watches, head-mounted displays, and fitness activity trackers, smart clothing is the next wearable technologies to look out for.
Smart clothing can be defined as any wearable textile which incorporates modern technology, giving the wearer benefits such as connectivity to activity monitoring and apps. Smart clothing uses electronic fabrics which allow digital components such as batteries, sensors, and lighting to be embedded in them.
Around 4.12 million units of smart clothing were shipped worldwide in 2017. As more companies are currently trying to develop the concept of smart clothing, this number is predicted to increase up to 19 million units by 2022.
Why is this interesting?
Currently, smart clothing products are mostly intended for sports and personal well-being. However, applications for everyday fashion or everyday convenience are yet to be fully explored. For instance, we can browse the internet and easily find smart yoga pants and smart fitness shirts, but it is not as easy to find clothes that can pay for our meals or adjust temperatures when worn.
Furthermore, as other new innovations, there are still other factors which would determine consumers’ readiness to adopt smart clothing. We monitor all future opportunities for your brand and help you build roadmaps to take full advantage.
Contact us to find out more.
The possibilities of personalization are endless. Nowadays, almost everything can be tailored to satisfy the customer’s preference and needs more effectively. From e-commerce solutions to hospitality businesses, you can easily encounter personalization. And the same can also be applied to healthcare solutions. We believe that personalized healthcare will be made possible in the not so distant future.
According to the NIGMS, the variations in the human genome account for approximately 0.001% of each person’s DNA. It may not sound a lot, but these variations contribute to differences in our appearance, health, and also our ability to respond to certain medicines.
Moreover, daily routines and lifestyle habits also vary from one individual to another. Some of us might exercise once or twice a week and some might prefer to eat a healthy diet. Some pursue unhealthy lifestyle choices in the diets they eat or amounts of alcohol or tobacco consumed.
Based on these factors, we can see that our nutritional and other healthcare treatment needs are different from one another. We believe that in the near future, healthcare treatments will be tailored specifically to fit our genome variations and lifestyles. Rather than being based on one-size-fits-all solutions, personalized treatment is tipped to be the next great healthcare breakthrough, providing greater effectiveness and safety. The way we prevent, diagnose, and treat diseases will be transformed and optimized.
Read more interesting articles on some of the global trends that we monitor.
Inspiration
- Today’s real Purchase JourneysAug 23 - 11:15
- No slow down in global luxuryJul 23 - 11:58
- Climate friendly mobility: Quick fixes to reduce CO2Jun 23 - 10:59
Pages
- Home
- About Us
- Clients and sector focus
- Clients and sector focus – Consumer technology
- Clients and Sector Focus – Food & Drink
- Clients and sector focus – Health & Wellness
- The case for creating futures
- Key people
- Clients login
- Case Studies
- Expertise
- Inspiration
- Inspiration – Consumer Tech
- Inspiration – Food & Drink
- Inspiration – Global Trends
- Inspiration – Health & Wellness
- Inspiration – Insight Tools
- Inspiration – Mobility
- Inspiration – Retail
- Inspiration Articles
- Contact
- Site Map
- Privacy Disclaimer
- More Information
Contact
Wegalaan 34, 2132 JC Hoofddorp
The Netherlands
Tel: +31 (0)23 554 3530
info@adk-insights.com