ADK – ADK INSIGHTS

About ADK

This author has not written his bio yet.
But we are proud to say that ADK contributed 17 entries already.

Entries by ADK

Today’s real Purchase Journeys

Traditional approaches to purchase journey analysis are no longer valid. The linear has become circualr.

No slow down in global luxury

Global luxury is showing great resilience even as the cost of living crisis bites and the post pandemic bounce back wanes.

Global Trends, Inspiration, Mobility

Climate friendly mobility: Quick fixes to reduce CO2

Lowering CO2 emissions and creating healthier and cleaner cities is going to take a whole range of small steps. From everyone.

Consumer Tech, Food & Drink, Global Trends, Inspiration, Retail

Inflation and the Rise of Online Grocery Shopping

Online grocery shopping has been growing in popularity – but what are the impacts of inflation and how are consumers weighing up the benefits of online vs bricks and mortar?

Global Trends, Inspiration

Working life – time for a re-think?

A lot is changing in the workplace and how employees want to organise their working lives and balance work and life

Global Trends, Inspiration, Retail

Plant-powered Make-up

Plant-based make-up is becoming an ever more popular choice for consumers – driven by concerns of ethical production and sustainability.

Food & Drink, Global Trends, Health & Wellness, Inspiration

The uncertain road to healthy eating choices

There’s no denying that veganism is becoming more mainstream. Many celebrities and influencers promote their healthy lifestyles on social media and that has made vegan-based content much more accessible.

Global Trends, Inspiration, Mobility

Future Mobility Restrictions – Infrastructural Changes

The great move toward EV adoption across Europe demands huge expansion in charging infrastructure – are on course?

Global Trends, Inspiration, Retail

The rise of plant based fashion

Plant-based fashion is growing in popularity as an ethical and environmentally responsible choice for consumers around the world.

Consumer Tech, Food & Drink, Global Trends, Inspiration, Retail

Conscious consumption – Are consumers buying less?

One of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?