One of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?
While many industries are struggling with COVID-19, gaming continues to thrive in the crisis. Here’s how the pandemic re-shapes the gaming industry.
A challenging, but nevertheless exciting, year is ahead of us. The big question is whether brands are ready to address and respond to new consumer expectations in 2021, or if they’ll be sleepwalking into a ‘back to normal’ fantasy.
Veganism has surged in popularity amidst the pandemic and has reached an all-time high this year. So, what’s in for Veganism in 2021 and beyond?
As millennials become parents, they find themselves struggling – more than their parents’ generation, to figure out “the right way” to let their kids access media content.
News is rapidly evolving. The massive ocean of content and sentiment across social media can be challenging to navigate and understand.
With such a vast amount of content, constantly available at hand, with no limit in viewing time, people’s entertainment, social life, and dating dynamics have been changed.
When looking at brand communication during the COVID19 period, the expression of EMPATHY has the greatest potential to truly move consumers.
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