Finding the right market for your brand
Market entry and expansion can be challenging for even the biggest and most renowned brands. History is sadly littered with flops and failures.
Entries by Jason Budiarto
Global trends 2019 – Autonomous ride-sharing
We believe that the future of mobility is not to own an autonomous vehicle, but rather we see a movement towards autonomous ride-sharing communities with greater flexibility.
How hard is your packaging working?
We believe great packaging fundamentally influences how consumers view your brand. In the competitive space of the supermarket or the cluttered…
Innovation – how to get ahead
Today’s innovation cycles are becoming shorter and shorter, as almost every industry feels the pressure to compete and bring new ideas to market.
Wearable technology – smart clothing
Beyond smart watches, head-mounted displays, and fitness activity trackers, smart clothing is the next wearable technologies to look out for.
Work and travel – digital nomads
Nowadays it has become possible for people to run businesses from outside offices and almost anywhere around the globe as long as internet connection is available.
Creating the right media mix
As business landscapes are getting more competitive, there has never been a more pertinent time to distinguish your brand from others.
Global trends 2019 – Vehicle to everything (V2X)
Connected technology is becoming more important in today’s society. As people are getting used and more dependent on connectivity,
China car market slowdown
With a population of almost 1.4 billion people, China is one of the largest markets for car manufacturers. However,
Global Trends 2019 – Personalized healthcare for the future
The possibilities of personalization are endless. Nowadays, almost everything can be tailored to fulfill the customer’s preference and needs more effectively.
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