Special sponsorships in the tyre industry
The automotive industry is currently undergoing an exciting transformation which could bring a significant impact to the tyre industry.
Entries by Jason
Kids’ screen time reality – and parental wishful thinking
Kids are now growing up as digital media natives, spending a significant amount of their day in front of a variety of screens.
The complexity of product design
Poor product design can lead to a great innovation that no one uses. There are several things which are crucial to pay attention to…
Healthy vinegar-based drinks
In the last two years, we are experiencing a megatrend for healthy living, which not only includes healthy eating but also healthy drinking.
Finding the right market for your brand
Market entry and expansion can be challenging for even the biggest and most renowned brands. History is sadly littered with flops and failures.
Global trends 2019 – Autonomous ride-sharing
We believe that the future of mobility is not to own an autonomous vehicle, but rather we see a movement towards autonomous ride-sharing communities with greater flexibility.
How hard is your packaging working?
We believe great packaging fundamentally influences how consumers view your brand. In the competitive space of the supermarket or the cluttered…
Innovation – how to get ahead
Today’s innovation cycles are becoming shorter and shorter, as almost every industry feels the pressure to compete and bring new ideas to market.
Wearable technology – smart clothing
Beyond smart watches, head-mounted displays, and fitness activity trackers, smart clothing is the next wearable technologies to look out for.
Work and travel – digital nomads
Nowadays it has become possible for people to run businesses from outside offices and almost anywhere around the globe as long as internet connection is available.
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