It is not strange nowadays to come across Asian stores or restaurants in Europe. With Asian and other world cuisines becoming more popular in Europe, we will see more competition in the market.
With such a vast amount of content, constantly available at hand, with no limit in viewing time, people’s entertainment, social life, and dating dynamics have been changed.
It’s never good news when sales results do not follow launch success. Finding what cause this gap could make a difference in manufacturers’ future development efforts.
In our new reality today, customer experienc has become one of the key issues – when it is not business as usual, there are more communities coming together and word of mouth travels much faster.
Some things are definitely going to be different after COVID-19 and some of the global trends forecast are going to happen even faster than we thought.
When looking at brand communication during the COVID19 period, the expression of EMPATHY has the greatest potential to truly move consumers.
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