Alibaba has caught up with Wechat – both now have new digital alternatives to the traditional Chinese new year’s gifts of money in red envelopes. There’s a practical side to it as people are able to avoid the long queues that can form in the rush to get the crispiest and shiniest new notes for new year presents. The boost to Alibaba’s social network Laiwang has also been positive as young people rush online to update their status.
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