International expertise for insight activation
We offer intelligent and innovative market research, powerful consumer insights and actionable output for our clients’ marketing challenges. We look for the essential truths to reveal your brand’s potential and your consumers’ expectations and desires.
Helping our clients make decisions every day about:
Future concepts and new product development.
Quality of customer experience.
Positioning and appreciation of brands and products.
Pricing and new market potential.
Target audience segmentation and touch-point optimization.
Advertising effectiveness and communications impact.
We look for the essential truths to reveal your brand’s potential and your consumers’ expectations and desires. We find the emotional and rational triggers, the push and pull points behind the their thoughts and actions. And we quantify and qualify your brand’s strengths and opportunities, closely mapped to its current environment and the evolving future landscape
We define and refine the best ways to reach and activate your consumers, creating the framework for effective and impactful communication, highlighting the mechanics that will give you a competitive advantage. Energizing your innovation process and stimulating new thinking about your brand and future product development.
We measure and interpret the impact on your brand and business over the short and long term. Identifying and analysing your consumers’ behaviour, evaluating and tracking campaign effectiveness and measuring your brand’s health and performance.
All designed to make your future decision making rich, informed and actionable.
Our global consumer reach provides direct access to 80 countries (27 EU) and 50 million households worldwide providing you with real-time feedback from consumers in every local market.
Household access in key European markets: