SHISEIDO

The pursuit of beauty.

Challenge

Shiseido combines worlds of luxury and beauty with a 150 year old heritage of science and technology, all wrapped up in a philosophy of daily care rituals and remedies for great looking and healthy skin. The brand is confident in its quality searching to break through in the competitive European markets dominated by French brands.

Insight

Become the new authority brand for women who want great performance and understand the value of premium.

We identified Shiseido’s European core audience and built the vocabulary for an enriched dialogue with them, creating a new brand reference, based on heritage, innovation and performance.

Action

Our work with Shiseido has been characterized by the precision of data driven insights and the theatre of arresting presentation – a truly scientific rigour in pursuit of beauty.  We’ve taken Shiseido to new audiences across numerous product lines – advising on how to position the brand and fine-tune advertising creative.

For further information contact Nimrod.

We work with a broad range of clients in the health and lifestyle industry: