The power of storytelling

Freya and her family and friends from Sylvanian Village have been delighting children for 30 years. We’re working with manufacturer Epoch to understand the heritage of the Sylvanian Families brand and to build the strategy that connects to today’s generation of children and their parents.

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Solar powered roads – a bright future?

It sounds too good to be true – roads surfaced not with tarmac, but with solar cells, generating energy from the sun, embedded with smart LED road signs and even wirelessly charging electric vehicles as they drive along.  Brilliant.  Yes, please.  When will they be ready?  Well, the brainchild of a couple from Idaho, Julie and Scott Brusaw, is now heading into a new phase – made possible by a highly successful $2m crowdfunding campaign via Indiegogo to hire engineers and improve the design.

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How much did you say?

From weekly supermarket purchases to big ticket items you might only buy once every four years or so, getting the price right can be a minefield of category norms, competitive pressures and consumer expectations.  We start by determining all the relevant competitive market price parameters for your product category.  And then work out the price that works best for potential consumers and makes sense for your brand as well.  The methodology also sorts out the likely impact on your definite buyers (must have it) versus your possible buyers (thinking about it).
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One in three British children now has their own tablet

34{1f220ac64b9f6618bf0eb6cb6c1308cba7a01755811f72c92eb8a9a5d4c07adf} of British children aged between 5 and 15 now have their own tablet – up from 19{1f220ac64b9f6618bf0eb6cb6c1308cba7a01755811f72c92eb8a9a5d4c07adf} in 2013, whilst over six in ten children use a tablet at home.  TV sets for children in the bedroom are declining – with a decrease of 1/3 in five years.   The research from Ofcom, the UK’s communications regulator, reveals the changing viewing and entertainment habits of the nation’s children, as tablet continue their rise.
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Premium mass market – black burgers and more

The trend for Asia’s growing middle class to consume premium mass market products as markers of status is now well established.  And it’s now stepping up a gear to go beyond familiar ‘MASSTIGE’ to embrace a new kind of mass market exclusivity.  Welcome MASSCLUSIVITY, where experience, artisan backstories and rich brand narratives are adding new layers of premium and delivering greater sophistication for middle class consumers across Asia.
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Who’s your consumer?

Potential Buyer Diagnostics analyses demographic patterns, consumer attitudes and behaviours, and lifestyle trends.  Mapping these values with a brand’s own strengths and references, we can reveal who your real consumers are and help determine how to reach them and how to engage them.  Our approach has resulted in identifying whole new groups of target consumers, challenging the pre-conceived or prevailing views about who’s buying and giving new input to marketing strategy and communications.

To find out more about Potential Buyer Diagnostics, contact Nimrod.

Urban farming – global community projects

15{1f220ac64b9f6618bf0eb6cb6c1308cba7a01755811f72c92eb8a9a5d4c07adf} of the world’s food is grown in urban areas.  And there are 800 million people currently involved in urban agriculture around the world, growing food for more than 3.4 billion people living in towns and cities.  That’s a lot of food coming out of small plots, allotments, and from balconies, window boxes and city gardens.  And with the added advantage of practically zero food miles and the knowledge of how the food has been grown, it offers a way for those who want to choose fresh and organic to access good food at affordable prices.
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How hard is your packaging working?

We believe great packaging fundamentally influences how consumers view your brand.  In the competitive space of the supermarket or the cluttered environment of the retail display, standing out and triggering recall often make all the difference for a brand between heading to the till or staying on the shelf.

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Customized food – whatever you want

My Muesli has to be the definitive example in the emerging trend of customized foods.  Mix your own organic muesli from 80 ingredients (grains, dried fruits, nuts, and more) and get it delivered straight to your home.  The possible combinations are endless, so you can experiment until you get the perfect mix, share your ideal muesli through social media, influence new ingredient choices and give friends the perfect healthy gift voucher.
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Hidden value of early rejectors.

It’s never good news when sales don’t follow launch. New car models, long awaited camera upgrades, or new flavour varieties from a much loved food brand are months and years in the planning. We work with brands during the earliest launch phases to understand what’s triggering customers to buy, and what barriers may exist for not buying. The early buyer / rejector methodology identifies critical moments in the communication cycle and the purchase experience.
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