Discount supermarkets – here to stay.
The rise of the discount supermarkets such as Lidl and Aldi has been sensational and made shoppers stop, think and truly evaluate what the big supermarket chains have been doing. Falling sales and declining market share among the mainstream – whether Tesco’s in the UK, Carrefour in France or Albert Heijn in the Netherlands – may not be a purely price driven reaction to the recession. Lidl is offering excellent value, and carving out a reputation for quality (fresh fruit and vegetables) and interesting locally sourced brands and produce. The rise of the discounter is shaking up supermarket shopping and offering highly attractive alternatives that will outlive the economic recession. In their German home market, the discounters have around 40{1f220ac64b9f6618bf0eb6cb6c1308cba7a01755811f72c92eb8a9a5d4c07adf} share, so there’s some way to go until other markets catch up. You know it makes sense.
To find out more about latest trends, contact Rob.