Entries by DHvV

Digital Chinese New Year.

Alibaba has caught up with Wechat – both now have new digital alternatives to the traditional Chinese new year’s gifts of money in red envelopes.  There’s a practical side to it as people are able to avoid the long queues that can form in the rush to get the crispiest and shiniest new notes for […]

Black Friday makes its mark in UK toy sales.

Figures released by the British Toy & Hobby Association ahead of London 2015 Toy Fair show a healthy and growing UK toy market in 2014.  Toy sales in Black Friday week increased by 10{1f220ac64b9f6618bf0eb6cb6c1308cba7a01755811f72c92eb8a9a5d4c07adf} as consumers get ahead of the game to buy higher priced main presents and electronic toys.  So successful has Black Friday week […]

Discount supermarkets – here to stay.

The rise of the discount supermarkets such as Lidl and Aldi has been sensational and made shoppers stop, think and truly evaluate what the big supermarket chains have been doing.  Falling sales and declining market share among the mainstream – whether Tesco’s in the UK, Carrefour in France or Albert Heijn in the Netherlands – […]

Wearable tech – wristable, washable, and available near you.

Whether it’s the Microsoft band that can monitor health and fitness, or the Nike and Apple collaboration that’s heralding a stylish new departure for wearable technology, it feels like we’ve turned a corner.  This is a truly convergent space – with brands known for consumer technology, sportswear, healthcare brands and navigation all laying down a […]

The power of storytelling

Freya and her family and friends from Sylvanian Village have been delighting children for 30 years. We’re working with manufacturer Epoch to understand the heritage of the Sylvanian Families brand and to build the strategy that connects to today’s generation of children and their parents.

Solar powered roads – a bright future?

It sounds too good to be true – roads surfaced not with tarmac, but with solar cells, generating energy from the sun, embedded with smart LED road signs and even wirelessly charging electric vehicles as they drive along.  Brilliant.  Yes, please.  When will they be ready?  Well, the brainchild of a couple from Idaho, Julie […]

How much did you say?

From weekly supermarket purchases to big ticket items you might only buy once every four years or so, getting the price right can be a minefield of category norms, competitive pressures and consumer expectations.  We start by determining all the relevant competitive market price parameters for your product category.  And then work out the price […]

One in three British children now has their own tablet

34{1f220ac64b9f6618bf0eb6cb6c1308cba7a01755811f72c92eb8a9a5d4c07adf} of British children aged between 5 and 15 now have their own tablet – up from 19{1f220ac64b9f6618bf0eb6cb6c1308cba7a01755811f72c92eb8a9a5d4c07adf} in 2013, whilst over six in ten children use a tablet at home.  TV sets for children in the bedroom are declining – with a decrease of 1/3 in five years.   The research from Ofcom, the UK’s […]

Premium mass market – black burgers and more

The trend for Asia’s growing middle class to consume premium mass market products as markers of status is now well established.  And it’s now stepping up a gear to go beyond familiar ‘MASSTIGE’ to embrace a new kind of mass market exclusivity.  Welcome MASSCLUSIVITY, where experience, artisan backstories and rich brand narratives are adding new […]

Who’s your consumer?

Potential Buyer Diagnostics analyses demographic patterns, consumer attitudes and behaviours, and lifestyle trends.  Mapping these values with a brand’s own strengths and references, we can reveal who your real consumers are and help determine how to reach them and how to engage them.  Our approach has resulted in identifying whole new groups of target consumers, […]