Luxury insights
The luxury industry is wasting money targeting increasingly obsolete consumer profiles. A new generation of customers has taken centre stage for…
This author has not written his bio yet.
But we are proud to say that DHvV contributed 42 entries already.
The luxury industry is wasting money targeting increasingly obsolete consumer profiles. A new generation of customers has taken centre stage for…
The “smart home” market has exploded in the last few years, creating an ecosystem of interconnected devices in our homes and lives. Here are five trends we think are worth following: More natural voice control Voice control platforms like Amazon Alexa, Apple Siri, Google Assistant, Samsung Bixby and others allow you to control and operate […]
How attracted are consumers to your brand? They might be familiar with your brand, but do they find you unique? And – are they proud to…
Customer segmentation is the art and science of creating clearly identifiable clusters of people who share similar beliefs, needs, motivations or…
There are no hard and fast rules to getting a brand name right for China. Finding the best Chinese name for a brand takes time and needs to weigh…
Eating trends come and go at speed, but one trend which has remained constant in recent years is the healthy eating trend inside and outside the home. This is…
Engaging consumers through new technology. Consumers are not afraid to voice their views and demand change from brands, but collecting this…
Everyone reacts differently in traffic – and in heavy traffic stress levels and behaviours can vary considerably. Some switch lane frequently, others doggedly…
It’s becoming the holy grail for advertisers targeting children – everyone’s convinced that kids’ media consumption is changing, but few have got the solid…
Brand Attachment Analysis measures five levels of customer experience. These levels are compared across competitive brands to determine strong…
Wegalaan 34, 2132 JC Hoofddorp
The Netherlands
Tel: +31 (0)23 554 3530
info@adk-insights.com